Weekend in Florence (WAF, or in Italian Weekend a
Firenze is a privately held partnership founded in 1995 as an on-line
shopping service for quality Florentine crafts, clothing and accessories, books,
and other items.
From its offices in an historic villa in downtown Florence, Weekend in
Florence today is the hub for a number of related businesses:
Florentine tourism cybermarket
Affiliation program for related businesses
Cybermarket design and hosting service
Italy's largest cybercafe franchise chain
Weekend in Florence - Florentine tourism
Recently named an official provider of City of Florence Web site, Weekend in
Florence on-line shopping service provides instant global access to authentic,
high-quality Florentine merchandise, including leather goods, marbled paper
products, silk scarves and other fashion accessories, art glass and ceramics,
and books and interactive CDs on Italian art and history.
It also features Weekend a Firenze Club, a frequent-buyers program extending
personalized shopping services and special promotional discounts to members.
Weekend in Florence - Museum reservations
The site also provides tourists the only access to exhibits to important
Florentine art museums** without waiting in lines to purchase tickets. For a
small fee, travelers who use WAF to make their reservations to selected
Florentine museums and events receive an electronic confirmation (online, via
email and mobile) of their reservation, which lets them breeze by long tourist
lines when they arrive at the attraction.
[** Current museum offerings are Galleria degli Uffizi, Galleria
dell'Accademia, Galleria Palatina, Corridoio Vasariano, Museum Archeologico,
Museo del Bargello, Capelle Medicee, Museo di San Marco, and Museo di Arte
Moderna. For brief descriptions of these museums' offerings, see Weekend a
Firenze Reservations Services.]
Weekend in Florence - Local tours
In 1998, WAF also began offering short, themed tours of Florence, as well as
to surrounding cities, villas, and wineries in Tuscany.
Weekend in Florence's Web site has enjoyed immense popularity since its launch
in 1995, and caters to a global audience or tourists from every continent.
During peak months last year, the site attracted 200.000 browsers monthly, 11 %
of whom purchased merchandise or made reservations to Florentine tourist
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