Birmingham is the regional capital of the West Midlands, which has a population of 5.3 million, a large, flexible and motivated workforce of nearly 2.5 million, and a client base of 182,000 companies. Birmingham enjoys a strategic position, being at the hub of the UK's road and rail network, with excellent worldwide air connections.
Birmingham is the second largest city in the UK with a population of close to one million.
Birmingham enjoys a strategic position, being at the hub of the UK's road and rail network, with excellent European and International air connections.
Birmingham emerged in the late 1980's as the epitome of the European entrepreneurial city, an ambition which built upon the successful precedent of the National Exhibition Centre (NEC). Priority was given to developing Birmingham's potential as a business tourism hub of national and international significance, and the NEC, which opened in 1976 was the first initiative to broaden the city's economic base.
The International Convention Centre was conceived as a complement to the NEC, taking advantage of the city's strategic central location and existing expertise in business tourism to exploit a perceived gap in the conference market. Its siting in the city centre was a deliberate attempt to spur the regeneration of the central district which was seen to be falling far short of its potential and one of the key assets to be exploited in restructuring the economy of the city.
Birmingham is renowned for its strong manufacturing base, boasts a rapidly expanding financial and service sector, has become a fast-growing centre for hi-tech industry, and is one of Europe's foremost conference and event destinations.
Birmingham's creativity, strength of its economy and the size of its client base have been key drivers in bringing in new developments to the city.
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