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SWAG, Bentall's Centre

SWAG Unit G11 The Bentall Centre Kingston-upon-Thames, Surrey KT1 1TR

Tel: +44 [0]20 8546 8854

Independent Jeweller

SWAG official website:

About SWAG

London’s leading independent jeweller was founded by Bill Ferris in Kingston nearly 35 years ago. His ambition was to present the most beautiful, quality jewellery in a way that was colourful and artistic. SWAG are still owned and run by the Ferris family. Bill, his wife Emma and daughter in law Mim travel the world looking for unique jewellery. Their qualified diamond grader hand picks the diamonds one at a time. Other SWAG shops are based in Bromley, Bluewater, Watford, Staines and Croydon.

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