Barrie is a city located on Kempenfelt Bay, an arm of Lake Simcoe in the central portion of Southern Ontario, Canada. The city's north and south ends are separated by a deep valley which contains the downtown area along Kempenfelt Bay (Lake Simcoe).
Tourism plays an important role in the local economy. Barrie's waterfront is at the heart of its tourism industry, with events like the Kempenfest arts and crafts festival attracting more than 300,000 people.
Recreational activities include skiing at nearby Horseshoe Valley, Snow Valley, Mount St.Louis Moonstone, and Blue Mountain as well as boating in Kempenfelt Bay. The city also boasts several beaches including Minet's Point Beach, Johnsons Beach, The Gables, Tyndale Beach, and Centennial Beach. Being strategically situated between Toronto and Muskoka on Highway 400, Barrie is also considered the gateway to cottage country resort destinations.
City of Barrie, Canada official website